The Secret World Shopaholic Review Essay Example

The Secret World Shopaholic Review Paper Essay on The Secret World Shopaholic It would seem, can be witty book that begins with a letter and invoice from the bank? But no, can Meet Rebecca Blyumvud, young professional, writing articles about the finances of booklets funds probably handy practice of students in writing essays and other works on abstruse subjects, in which they know nothing about.. But it does not interfere with getting a good score for abstracts))))) Rebecca too damn thing does not understand anything in economy and finance, but it feels like a fish in water, in the London stores. Selfless love shopping (well, as you can indulge in rassprodazhnyh jeans or buy 2 funds from Clarins for divine beauticians with probes lipstick from Clarins do not just hand out) leads her to a financial collapse at the rate of one a personal budget. But the city is full of temptations, and banks so easy to produce a credit card a sin not to use it! And Rebecca enjoys indulging in pleasant trifles, and then gets a nasty dry letter from the bank manager who, without reading it, throws it in the trash We will write a custom essay sample on The Secret World Shopaholic Review specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on The Secret World Shopaholic Review specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on The Secret World Shopaholic Review specifically for you FOR ONLY $16.38 $13.9/page Hire Writer No, honestly, she was trying to save -. But we know how difficult it is, whether to blame her that she could not hold out for a week. on loans problems are growing like a snowball, but the heroine tries to ignore them, to get away from the problem, she runs from his evil genius the banks financial expert, which should discuss the repayment of its debt. But you can not escape from problems, and once in her life bursts into a nightmare her credit card void, exposing to ridicule in front of the store customers As Rebecca has solved this problem, I will not tell spoil the impression of the book . / p> between shopping trips, and presentations with free champagne (but why would they go, just for the sake of champagne?) Rebecca romantic snip off a hefty sum. But if she was not Rebecca, if almost hacked to death at the root of almost began a relationship In general, the book left a pleasant light impression and helped to rethink their attitude to spending -. This does sometimes need to be careful, in spite of marketers.

Brand Identity Development Assignment Example

Brand Identity Development Assignment Example Brand Identity Development – Assignment Example The paper "Brand Identity Development" is a wonderful example of an assignment on marketing. These are a brand of human characteristics, which are in most cases attributed to the name of a certain brand. When brand personality is mentioned, it reflects the sense that a consumer/client can easily relate to the brand. Also, it is expected in the business world that a good and effective brand should have the capacity to brand equity, and this can only be achieved by having consistency in a certain set of traits. Apart from the core values of the brand, brand personality comes in as an added value. The elements of brand personality shall be integrated into the paper, and include sincerity, ruggedness, competence, excitement, and sophistication (Amelia 48). Every individual possesses their personality. The personalities can be categorized to five, the openness to experience where the individual is known to appreciate emotion, adventure, art, ideas among other positive attributes. The othe r personality is the conscientiousness, where the person is organized and efficient. Extraversion is a personality portraying energy and zeal and is usually compared to the reserved people who are not outgoing. Agreeableness is a friendly personality that also depicts compassion the last is the neuroticism, where an individual possesses the stability of emotions (Mike, 2013). According to Katharina (9), brand personalities are directly linked to human personality. The above-mentioned attributes are expected to be linked to brand personalities such as excitement and sincerity, so as to achieve the best branding effects. The mood board depicts different images of certain drugs, which are both pain killers and curative in nature. The temporary logo that is to be used is the Vicks symbol which is a symbolization of the entire products on the mood board. The consumer has the impression image, through visuals, of the product that relates to them (Daniel 40).

Analysis how political processes impact a Canadian industry Term Paper

Analysis how political processes impact a Canadian industry - Term Paper Example Another major contribution of the increased competitive market structure in Canadian shipping industry is the implementation of the 1985 task force recommendations on deep-sea shipping. This government amendment made the Canada shipping industry most competitive compared with other countries as the ship owners were not compelled to pay for taxes also increasing employment opportunities (Johnson 2001). This industry has few customers mainly shippers who are mainly involved with the transportation of bulky goods, the major shippers involved in this industry are importers and exporters who engage on the movement of large quantities of cargo for over long distances. The customers are provided with a highly efficient international network of shipping as the agencies are mostly global carries (Johnson 2001). The products and services of the Canadian shipping industry are mainly the movement of goods and services across Canada and other global countries. The main activity is being shipping service providers where they engage in the provision of shipping and shipping related services, this include shipping services and multimodal services. Shipping services include shipping clearance, extensive vessel containers and container fleets, provision of cargo solutions, crew change services, loading and offloading cargo, provision of warehouse facilities, chartering and brokerage. The agencies in this industry extend their services in providing railway, road and river freight as well as providing services such as container fleet management, special transport services, air freight and supply chain management and turnkey supply-chain solutions. Agencies and firms in this industry engage in tough competition through specialization on the specific products and services that they provide where specific firms and agencies engage on specialized shipping activities which results into having competitive advantage over other players in the industry most of the firms are engaging in spe cialized transport services such as reefer fleet which is the latest trend in the industry involving refrigerated containers which are transported to all the countries worldwide. The industry is considered to be dynamic as the firms compete to offer their various customers innovative and quality services that suit the needs and requirements to achieve full customer satisfaction (Johnson 2001). The growth of shipping industry in Canada is as a result of the consistent prospects for growing knowledge-based industries in Canada. Shipping industry in Canada offers a variety of goods and shipping services which are wholly a spectrum. The most significant aspect of this industry is the existing markets and the global potential markets which are constantly emerging as well as the future markets; this knowledge base has enhanced the potential growth of the opportunities as well as the expected challenges in the shipping industry. With the available types of knowledge bases including machine -readable knowledge bases which has been largely adopted operations that machines are largely involved and the expert information is passed across the industry and the firms focus on putting into practice the acquired knowledge. Secondly widely adopted knowledge base in the Canadian industry is the knowledge base analysis design where this approach allows the firms, agencies and individuals in this industry to carry out analysis and design in which a knowledge base is

Global & International Business Contexts Essay Example | Topics and Well Written Essays - 2250 words - 2

Global & International Business Contexts - Essay Example etailers of the world, one can find that the company has more than 2,300 supermarkets & convenience stores and has employee strength of 326,000 people. Tesco’s main business is located in Great Britain, where it is the largest private sector business house in United Kingdom and also has the largest food retail business, has more about 1,900 stores (Tesco, n.d.). In continental part of Europe, Tesco have businesses in Czech Republic, Hungary, Poland, the Republic of Ireland, Slovakia, and Turkey. In Asia, this company has business in Japan, Malaysia, South Korea, Taiwan, and Thailand. It also has financial services known as Tesco Financial Services that have 4.6 million customers which is roughly divided into credit card holders and car insurance policy holders. It also has 100-unit Tesco Express chain, due to which the company is ranked as the largest seller of gasoline in United Kingdom. It also has small urban stores known as Tesco Metro and hypermarkets known as Tesco Extra. It is now expanding its business with a TV channel and a "retail based education institution†. The SWOT and PESTAL analysis show that Tesco currently has the resourcing capabilities to introduce the baby wear segment in the market and able to implement a market developing strategy built on the success of its stores in the country. Tesco targets the high-end marketing segment with the differentiation strategy. It opts for introducing a segment of baby wear in Sweden, although there numerous stores operating in Sweden. The current report, using PESTLE and SWOT analysis, will analyze Tescos situation in market and that will be a valuable information for the management team to opt for the correct and definite strategies mainly in corporate level and international level which relates to introduce designer baby wear for infants & toddlers in Northern Europe i.e. Sweden. This report shows that how Tesco tend to diversify market and will also handle its own corporate portfolio. Tesco can

Social media Research Paper Example | Topics and Well Written Essays - 500 words

Social media - Research Paper Example This paper shall seek to explain the manner in which online listening offers productive ways of analyzing the various forms of online engagement which have been overlooked for a long time (Crawford 525). Crawford asserts that online listening can be considered in several contexts. These contexts can be wikis, mailing lists, MUDs, blogs, RSS feeds, among others. Additionally, she says, â€Å"listening has not been given much attention as opposed to speaking-up† (Crawford 526). In this context, speaking up refers to writing articles or updating of status on the various types of social media. It is a fact that many people write their updates in order to catch up with their friends or inform the public of various issues. Therefore, there is need for the members of the public to read and comprehend what is being updated. This is what ‘listening’ of social media entails. There are three types of social media listeners, namely; politicians, individuals, and corporations. All the three groups face the need to listen to others by creating a social media presence. In this case, they may create twitter accounts which may give them platforms to listen to other people and be listened to as they interact online. In order to facilitate interactions, they can use the three modes of listening namely: â€Å"background listening, delegated listening, as well as reciprocal listening.† Crawford asserts that twitter’s use as a forum for background listening comes about as a result of the flow of conversations and commentary with few moments of concentration. From this, it is evident that Twitter’s conversations circulate in the background, just like radio. On reciprocal listening, social media I used by several politicians to update their activities, seek for support on policy announcements, among others. For instance, Gordon Brown and Barack O bama have Twitter accounts which they use to communicate to their supporters (Crawford 529). This is

Factors that lead to employee motivation

Factors that lead to employee motivation Employees are considered as one of the most valuable asset of an organization and they contribute to various activities of an organization. There is a need in every organizational to motivate their employees in order to render organizational commitment of the employees and if an employee is committed toward to an organization than there will be strong desire in an employee to work toward s the goals of an organization and to remain in the organization which will in turn lead to success of the organization. The purpose of this research is to examine and evaluate the factors which motivate the employees. One reason for choosing this topic is that it is an important fact that employees spend a lot of time at work for almost 40 years of their lives therefore it is important that employees should be satisfied with their job and the working environment. Apart from this topic being so interesting and important, there are different theories than can be used to look at motivation from different angles. Reasons for choosing Pepsi Pepsi co has a work oriented approach with highly skilled and knowledgeable employees. Pepsi is a world leader in producing beverages and other consumer product. PepsiCo in Pakistan produces financial rewards for its investors and provide growth opportunities to its employees. The aim of the management of PepsiCo is to build a work force that is motivated and associated with the objectives of the organization. At PepsiCo both financial and non financial practices are undertaken to motivate the employees. My research will focus on the non financial practices for motivation. Project Objectives and research questions: The objective of this research is to understand the factors that motivate employees. Employees not only focus on financial rewards but also non financial rewards and benefits which are responsible for motivation among employees. The objective of this report focuses on the impacts of non financial practices on employee motivation. A smaller part of this report will focus on the financial factors responsible for motivating employees. The main aim of this research is to identify and analyze the factors that motivate the employess using different theories of motivation. Both primary and secondary sources will be used to identify these factors. Primary research will give more detailed and in depth analysis. The main primary question will be: Are PepsiCo employees motivated? What factors lead to employee motivation? How can PepsiCo improve motivation of its employees? The answers to the above three questions will help in identifying and analyzing the areas of strengths and weakness in overall motivation process at PepsiCo. At the end recommendation will be given that how Pepsi can improve and work on their areas of weakness. Overall research approach: To begin with the research first of all I will analyze whether the employees at PepsiCo are motivated or not. I will use results obtained from primary research and secondary sources to do the overall analysis of motivation. Once I have found that employees at PepsiCo are motivated or not I will identify and analyze the factors that are responsible for motivating employees or responsible for their dissatisfaction. The factors that I will use will be based on the theories of motivation I will be using. There is at least one question in the primary research questionnaire for each factor. The questionnaire will ask the participating employees to put in order of importance the factors they consider are most important and will motivate them. The theories that I will be using are: Herzbergs motivation hygiene theory Vrooms expectancy theory From the information that I will obtain from primary and secondary research I will make recommendations to PepsiCo that on which factors they can improve on and which factors they should not focus on as they do not help in motivating employees. Finally in the conclusion I will discuss the overall effectiveness of the motivation process of employees at PepsiCo. Part 2: Sources and methods used for collecting information: The secondary sources that I am using for my research are websites, books and business magazines, whereas primary research will be conducted through a questionnaire. The questionnaire was distributed among different employees working at different positions at PepsiCo. The questionnaire has at least one question relating to the factor considered. The participating employees were asked to put in order of importance the factors that the considered are the most important for their motivation. This help me identifying that where PepsiCo is putting its emphasis and on what factors it is not putting much emphasis. Limitations of your information gathering Ethical issues and how they were resolved The main ethical issue concerned was of confidentiality as this report discusses private personal information as well as information about PepsiCo which gives PepsiCo completive advantage. To overcome the issue of confidentiality the surveys are kept anonymous and individual results will not be shown. I am a customer of PepsiCo and I am an admirer of it. However I ensure that my results are not biased in favor of PepsiCo. I made sure that I focused on the factual data for my results. Accounting and/or business techniques and their limitations Motivation is the psychological feature that arouses an organism to action toward a desired goal; the reason for the action; that which gives purpose and direction to behaviour (Princeton, 2010). There are two types of motivation theories, process theories and content theories. According to content theory man has needs which tend to change over time. Man will be motivated when these needs are satisfied. Therefore the theory identifies factors that are needed to be satisfied in order to motivate an individual. Whereas process theories believe that motivation leads to actions which will satisfy an individuals need. Content theory believes thats if needs of an individual are satisfied then he is motivated whereas process theories believe motivation leads to actions that can satisfy needs. There are two types of process theories, expectancy theory and equity theory. According to expectancy theory an individual has to expect that their ability and skill will help them to complete a task which will lead to fulfillment of desired need. Therefore a job design is important. Equity theory analyzes the ratio between an individual input and the expected outcome. An individual input includes his effort, his ability, his training etc where as the expected outcome includes the pay he is getting, his status etc. An individual is de-motivated when he believes that his input to output ratio is not similar to his coworkers in the company. For example if one employees earns à ¢Ã¢â‚¬Å¡Ã‚ ¬200,000 of revenue for the company in a year and earns an income of à ¢Ã¢â‚¬Å¡Ã‚ ¬30,000 whereas his coworker who has been at the company for 4 years longer than him earns an income of à ¢Ã¢â‚¬Å¡Ã‚ ¬40,000 even though he also earns à ¢Ã¢â‚¬Å¡Ã‚ ¬200,000 of revenue for the company. For my research project the motivation theories I have chosen is one process and one content theory, which are discussed below: Herzbergs Hygiene Motivation theory Frederick Herzberg (1966) was a student of accountants and engineers in Pennsylvania and he identified the two-factor theorem for job satisfaction. He noted that the opposite of satisfaction is not, no satisfaction but is dissatisfaction. Therefore the two factors he indentified ere hygiene factors and motivating factors. The hygiene factors are those which remove job dissatisfaction and motivating factors are those which cause job satisfaction. Hygiene factors are the needs which an employer must provide in order to stop an employees dissatisfaction. Some of the primary hygiene factors are : Company policy Supervision Working conditions Relationship with peers Salary Security These factors are all external and will satisfy human physiological needs. Physiological needs include such as food and shelter etc Whereas motivating factors will satisfy a persons psychological needs and are fundamental. The important motivating factors are: Achievement Recognition Work itself Responsibility Advancement and Growth Motivating factors will not be met until and unless hygiene factors are not met. However if both factors are successful then the employees will be loyal and will be more productive. Now looking at the limitations of the theory: The first limitation this theory has is that it does not see employees as individuals with different personalities. As all human beings have different needs and different wants therefore it is inappropriate to consider that same factors will motivate everybody. The second limitation with this theory is that it assumes that only motivated employees are productive however this may not hold true in some cases. Therefore it can be seen that theory does not consider an individuals ability and his skills. Also at time the managers blame that hygiene factors lead to employees dissatisfaction and they tend to ignore the motivating factors, which may be the main reason for an employees de-motivation. Vrooms Expectancy theory of motivation. Vroom presented the following equation for motivation: Motivation = Valence x Expectancy (Instrumentality) In this equation Valence means the depth of want and expectancy and instrumentality considered the employees perception about his chances of receiving bonus or reward. This theory is based on the employees ability to predict whether he will be able to complete the given task. This ability to predict can be low for tasks which are complex and in such cases the theory will be considered ineffective. Part 3 Results, analysis conclusions and recommendations Are employees at PepsiCo motivated? Interest in task According to the content theories, when an individual is attracted in what they are doing it motivates them to complete the task. According to Herzberg this is an essential factor and therefore is a need to develop this factor in the employees. Therefore it is important to understand that if the need for interest of the employees is satisfied than they will be motivated to work and perform the task successfully. Process theorists also agree that interest fac t is important for motivation bur however according to them, individuals are motivated because they believe that they will get the desired reward. According to Vroom if an individual is interested in their wok and are satisfied with their job then they will believe that they will succeed and they are motivated to work for their success. Hence Interest in task by the employee is an important factor and PepsiCo should give time to it. Graph exp As in the questionnaire question 1 and 2 are about the factor interest in task. The results shows that employees at PepsiCo believe that their work task gives them personal satisfaction as they have answered these questions as agree and strongly agree. None of the employees said that they were dissatisfied with their job, however it is seen from the survey that satisfaction level of some employees need to be improved therefore there is a room for improvement for PepsiCo. Also on the important list of the survey this factor varies from levels 1 to 9, which shows that how different employees view this factors importance. This shows that the result match with Vrooms theory because the employees feel that interest in task does not have a positive relation with skills and ability and the results does not correlate with Herbergs theory which believes that interest in task is a motivator. Recognition Recognition means that you are acknowledged by the other because of your good performance in a task. According to Herzberg recognition is an important intrinsic motivating factor because it gives an employee the feeling of self worth and an employee feels good about himself. If an employee feels good about him and is confident then he will be motivated as well. According to Vroom recognition makes an employee motivated to do the work again as he knows that it will lead to success. Process Theorist believe on larger rewards such as financial bonuses where as Herzbergs theory prefers smaller rewards and frequents recognitions for making one feel good about himself. Graph Working environment According to Herzberg working environment is a hygiene factor that is required to keep away dissatisfaction but it is not a motivator itself. According to Process theories a factor is only motivating if it helps individuals in achieving a specific goal. According to Vroom a working environment is a motivator as it is required to perform a task. This factors shows that how both theories have different conclusions about it. Graph n explanation 4. Relationship with peers According to Herzberg relationships are not needed by individuals as they are an external factor. Content theories don not encourage companies to spend their resources on building relationships among peers. According to Vroom the need for relationship among peers is important depends on whether it is an important factor in achieving success. According to the equity theory motivation depends how individuals sees themselves by comparing himself with the others in the same organization. Graph n explanation Relationship with senior The use of the theories for this factor is alike to the conclusion drawn in the above factor relationships with peers but process theorist would see this factor as a motivating factor because it is important to build relationship with seniors and gain their respect in order to get promotion. Graph n explanation Reasonable expectations from the organization Reasonable expectations mean that a just quantity of work is given by the manager. According to Herzberg this factor is a hygiene factor and not a motivator because unreasonable expectations from the manager will lead to dissatisfaction even if other motivating factors are also present. According to Vroom this is a motivating factor because if they expectations are reasonable the employee will believe that he will be able to succeed and hence will be motivated to perform the task. Graph n explanation Career advancement According to Herzberg career advancement is a motivating factor because it indicates personal growth and the employee who is given growth opportunities and promotions will be motivated to work. According to process theorists career advancement is a motivating factor as long as the individual feels that it is realistic and the expectations for promotion are high. According to Vroom career advancement is a motivating factor as this will lead to employees ability to succeed. Graph n explanation Company Pride Graph n explanation 9. Monetary rewards Graph n explanation 10. Job Security Graph n explanation Sample questionnaire Gender: Male Female Age Length of time working at the company: Less than 1 year 1-3 years 4-6 years 7-10 years More than10 years Department: The numbers indicate the following: 1 Strongly disagree 2 -disagree 3 Neutral 4 -agree 5 Strongly agree My work is interesting. 1 2 3 4 5 . Strongly disagree disagree neutral agree strongly agree Doing my job fine gives me personal satisfaction. 1 2 3 4 5 . Strongly disagree disagree neutral agree strongly agree My manager gives me recognition when I do an excellent job. 1 2 3 4 5 . Strongly disagree disagree neutral agree strongly agree The company has reasonable expectations from its employees. 1 2 3 4 5 . Strongly disagree disagree neutral agree strongly agree I am satisfied with the working environment 1 2 3 4 5 . Strongly disagree disagree neutral agree strongly agree There is a feeling of teamwork in the company. 1 2 3 4 5 . Strongly disagree disagree neutral agree strongly agree The people I work with improve my job satisfaction 1 2 3 4 5 . Strongly disagree disagree neutral agree strongly agree I respect my manager as a capable professional. 1 2 3 4 5 . Strongly disagree disagree neutral agree strongly agree My manager treats me with respect. 1 2 3 4 5 . Strongly disagree disagree neutral agree strongly agree I have satisfactory opportunities for professional growth in this company. 1 2 3 4 5 . Strongly disagree disagree neutral agree strongly agree I am satisfied with the level of training 1 2 3 4 5 . Strongly disagree disagree neutral agree strongly agree I am rewarded for the work I perform 1 2 3 4 5 . Strongly disagree disagree neutral agree strongly agree I would leave the company if I was offered better salary at another company 1 2 3 4 5 . Strongly disagree disagree neutral agree strongly agree I feel my job is secure 1 2 3 4 5 . Strongly disagree disagree neutral agree strongly agree I expect to leave the company within the next 12 months 1 2 3 4 5 . Strongly disagree disagree neutral agree strongly agree I am proud to work for the company. 1 2 3 4 5 . Strongly disagree disagree neutral agree strongly agree Overall, I am very satisfied with my job at the company. 1 2 3 4 5 . Strongly disagree disagree neutral agree strongly agree Put the following in order of importance to you regarding your satisfaction (number 1 most important, 9 Least important, next to each item) Interest in job Recognition Working conditions Relationship with peers Relationship with seniors Reasonable expectations from my manager Career progression Monetary rewards Job Security Other Please state

A Review of Eaters of the Dead :: Free Essay Writer

Eaters of the Dead Almost everybody recognizes Michael Crichton as the author of books such as Jurassic Park, Disclosure, and Congo. Considering he is one of the hottest authors in Hollywood, how could you not. The book reviewed here, however, is none of the above; it is a more or less forgotten book called Eaters of the Dead. As with all of his older books, it has been reprinted recently so it is easy to find. This book is written more like a scholarly work rather than like a novel, yet it definitely tells a story, one which many of the readers will recognize as Beowulf. It is told from the point of view of Ibn Fadlon, a representative of the Caliph of Baghdad. He then gets caught up with a band of northmen. The band, led by one Buliwyf, is on a mission to help defend King Rothgar from some evil which is spreading across his land. Doesn=t that sound compelling? What makes this book so different is the way in which the tale is offered. Ibn Fadlan is a Muslim and gives the distinct impression that he does not approve of the lifestyle of the Northmen, yet he tells his story (actually he is giving a report to the Caliph) with great detail. He tells of the Northmen's ways, relating what impresses him as well as what disgusts him. His very first impression of the Norsemen comes as he observes how they deal with a newly dead king. His description of the mourning period and funeral provices the reader his first experience with the Northmen's way of life. How wonderful! Throughout the book, Crichton uses footnotes to help the reader understand what is going on, and to give the impression that this a paper rather than a novel. As mentioned above, the story is a familiar one but told in such a different way as to make it a much more interesting story then the original. This book may be different and original which helps but, it is absolutely HORRIFIC! I had no idea what was happening.